data protection
Data protection
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.
Contact
Responsible
Contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint.
Customer contact via e-mail
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent you have made them available. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer Account Orders
customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.
Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.
reviews advertising
Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments and displaying comments. By submitting the comment, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.
When your comment is published, only the name you provide will be published.
Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Your data will be passed on to a service provider for e-mail marketing as part of order processing. A transfer to other third parties does not take place.
Shipping service provider merchandise management
Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided that you have expressly consented to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by e-mail. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
JTL Software GmbH, Rheinstr. 7, 41836 Hueckelhoven
transmitted.
payment service provider
Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies can also be used for this. The cookies enable your browser to be recognized.
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. More information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .
Use of personal data when selecting Klarna payment options
In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact data and order data, to Klarna. In this way, Klarna can assess whether you can use the payment options offered via Klarna and adapt the payment options to your needs. General information about Klarna is available at: https://www.klarna.com/de/ . Your personal information will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .
cookies
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Analysis advertising tracking affiliate
Use of Google Analytics
We use the web analytics service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you visit our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the data generated by Google Analytics and related to your use of the website (including your IP address) from being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https:/ /policies.google.com/technologies/cookies?hl=de .
Use of etracker
We use technologies from etracker GmbH (Erste Brunnenstraße 1, 20459 Hamburg, "etracker") on our website.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is collected and stored. Cookies can be used for this purpose, which enable the Internet browser to be recognized.
Among other things, the following information can be collected: IP address, information about the browser you are using and the operating system you are using, date and time of the visit, time zone, referrer URL (website from which you accessed our website).
User profiles can be created from this data under a pseudonym. The data collected with the etracker technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
To prevent data collection and storage by etracker across devices, you can set an opt-out cookie here . Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to etracker again.
More information about the function and data protection at etracker can be found here .
Using Hotjar
We use the analysis tool of Hotjar Ldt on our website. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”).
The data processing serves the purpose of the needs-based design, optimization and analysis of our website.
The tool is used to randomly record the movements of site visitors on the website. This creates a log of mouse movements, scrolling behavior, length of stay and clicks on the website (so-called heat map).
Hotjar uses cookies, among other things, for this purpose. Among other things, the following information can be collected: IP address (in anonymous form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only for the country), preferred language to display the website, operating system used. Detailed information on the cookies used, their function and storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not combined with the personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of appropriate protective measures. Hotjar will provide you with further information on the measures taken on request.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
To prevent Hotjar from collecting and storing data, you can set an opt-out cookie here:https://www.hotjar.com/legal/compliance/opt-out . Opt-out cookies prevent future collection of your data when you visit this website. You must implement the opt-out cookie on all systems and devices used so that this works across devices. If you delete the opt-out cookie, data will be sent to Hotjar again.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
You can deactivate personalized advertising for you in the settings for advertising at Google. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/
We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and targeting the visitors of the website with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ . Google may transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other Google data.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de . Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. For more information and Google's privacy policy, visit: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there.
You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/
We use the partner program "ADCELL" of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; "ADCELL").
If you click on an ad with an affiliate link, ADCELL will place a conversion tracking cookie on your computer. The cookies serve the purpose of correct billing within the framework of the partner program by recording the success of an advertising medium. The cookies recognize that you have clicked on the ad and the origin of the order from the advertiser can be traced. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats is transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website was clicked. Under certain circumstances, ADCELL can pass on this (anonymized) information to contractual partners, but data such as the IP address is not merged with other stored data.
Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the framework of the partner program. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can disable tracking by ADCELL here https://www.adcell.de/datenschutz . You will then not be included in the conversion tracking statistics.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.
Plugins and Miscellaneous
Use of Google Maps
We use the function for embedding Google Maps maps from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The function enables the visual representation of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which Google Maps are integrated are accessed.
Your data may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
For more information on how Google collects and uses data, see Google's privacy policy at https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information at https://www.youtube.com/t/privacy .
Data subject rights and storage period
Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.
rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.
Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last update: 01.12.2021